We ask that authors submit their proposals for parallel presentation sessions using our online submission system, which will open in November 2021.

All proposals for LABs Interactive Media Roundtables should be emailed to the Conference Program Chairs. 

Find more details on how to submit a proposal by clicking below. 

We ask that all proposals follow the submission guidelines found by clicking below. If these guidelines are not followed, the submission runs the risk of being desk-rejected.

The deadline to submit a proposal for a LAB, Interactive Media Roundtable, or parallel presentation session is February 10, 2022.

A maximum of two (2) proposals, either as an author or a co-author, may be submitted. If you are not the sole author of a proposal, you must name all co-authors in the submission system. Authors should not be omitted from a proposal they contributed to as a means to avoid the two-proposal maximum. Submissions with omitted authors may be subject to exclusion.

Presentations & Sessions

The conference will begin on Wednesday, June 15, 2022.

A Paper Session is composed of 3 - 4 proposals that are presented sequentially by their author(s), with a short amount of time allotted for audience members to ask questions. Please click here for more information regarding a Paper Session, and click here for suggestions to improve your Paper Session presentations. 

A LAB is a full-day interactive session in which a group of managers, entrepreneurs, consultants, and academics will work together on real-life issues proposed in advance by a company. Structured interaction between LAB participants—facilitated by a core LAB team and expert process facilitators adopting design-thinking techniques—will yield interpretations and actionable solutions to the issue proposed by the company.

Interactive Media Roundtables (IMRs) are two-hour parallel sessions aimed at discussing pre-selected topics with the goal of generating themes, shared understandings, problems to be solved, opportunities to be captured, avenues for future research, and practical solutions. Discussions will be facilitated by two conductors—academic and practitioner—and will involve comments and reactions to materials and information made available ahead of time on the conference website and shortly presented at the beginning of the roundtable. 

Due to the size of the complexity of constructing the conference schedule, it is very difficult to accommodate special requests. We do recognize that once in a while there are extenuating circumstances that prevent a presenter from being available on a specific day. In cases like these, please email the SMS Executive Office and let us know of your constraints and we will make an effort to take them into consideration when building the schedule.


Registration for the SMS Special Conference in Milan will open in March 2022.

Yes, current SMS members receive a reduction on their registration fee. Click here for more information on becoming an SMS member.

Yes, there is a special registration fee for students if they are SMS members. Click here for more information on becoming a student member of the SMS.

You can request an invitation letter by contacting the SMS Executive Office at Please be aware that visa issuance is outside of our control and often requires considerable time and effort from you.

Visa requirements are set by the country you plan to visit. It is your responsibility to check entry requirements with the consular officials of the countries to be visited well in advance of your trip. Please note, the SMS cannot guarantee the issuance of a visa.