Session 21

Business Models for the (Both-and) World

Track S

Date: Friday, March 19, 2010


Time: 10:15 – 11:45

Parallel Panel

Room: Auditorium



Firms today are increasingly facing situations in which they have to facilitate ambidextrous, “bothand”
strategies. Firms seek to exploit current capabilities and market positions at the same time as
they seek to explore for entirely new market opportunities. Business-to-business firms may be
conducting volume-driven bulk product business in parallel with their relationship-driven solution
business. Business-to-consumer firms are more and more investigating possibilities to develop
“for-free” operations to enhance their current “for-fee” businesses.

In order to facilitate this change, the contemporary strategy practice should be less about making
choices between different kinds of options and more about designing business models that enable
operating in multiple, seemingly contradictory domains. Transparent and well-designed business
models enable firms to maximize their accessible market, reduce the inherent internal conflicts
associated with operating in multiple domains simultaneously, and improve the efficiency of

All Sessions in Track S...

Thu: 08:30 – 09:45
Session 17: Intersections of Strategy Processes and Strategy Practices
Thu: 10:15 – 11:15
Session 19: Strategy Process and Practices for Innovation and Renewal
Thu: 15:15 – 16:45
Session 23: Pitfalls and Biases in Strategic Analysis: How to Produce Superior Results with Strategy Work
Thu: 17:00 – 18:30
Session 18: Capability Co-Specialization in Company Ecosystem
Fri: 08:30 – 09:45
Session 20: Strategy Process and Practice Development Needs Seen by Top Executives
Fri: 10:15 – 11:45
Session 16: Acquisition Strategy Processes and Practice
Session 21: Business Models for the (Both-and) World
Fri: 13:15 – 14:45
Session 46: Strategy Practices in Russian Firms
Session 49: Strategic Management as a Profession? Possible Roles for the SMS and Business Schools
Fri: 15:15 – 16:30
Session 22: Striving Towards Competitive Advantage and Renewal Through Strategy
Sat: 09:00 – 10:00
Session 47: Future Directions of Strategy Process and Practice Research

Strategic Management Society