Session 27

Strategizing for the Future and Global Capability

Track C

Date: Friday, March 19, 2010


Time: 13:15 – 14:45


Room: Kokoustila 3

Session Chair:

Title: Future-driven Strategy Work – Framework, Process and Application


  • Tarja Meristö, Abo Akademi University
  • Hanna Tuohimaa, Åbo Akademi University
  • Jukka Laitinen, Åbo Akademi University

Abstract: In this proposal we define the framework and process of a future driven strategy work that can generate competitive advantage through the application of foresight methods. Specific attention is placed on the innovation process as by utilizing scenario methodology the strategy process and the innovation process can be intertwined and the gained competitive advantage maximized. The concept of the Innovation Wheel illustrates the interaction between foresight efforts, concept generation and strategic thinking. In empirical field work our focus is on supporting the existing innovation processes of the companies with a tailored combination of scenario and concept development tools. In the last chapter brief applications of the process are introduced.

Title: Strategies for


  • Markku Salo, Valmet
  • Hannu Vanharanta, Tampere University of Technology
  • Jussi Kantola, KAIST
  • Stefan Trzcielinski, Poznan University of Technology
  • Pawel Krolas, Pozan University of Technology

Abstract: During the last few years we have seen that strive for the short term profits in financing sector have put the whole world economy into brink of collapse. The current trend is in cost cutting, streamlining, etc. and deep strategy-related issues are often regarded as excessive costs. On the other hand we have seen also opposite development. One part of the new vision is seen in green technology and applications around it. This new direction is emerged also in many companies and those strategies and tactics put focus on green values, green challenges green culture, green products and green services. In this research we have studied how to create strategies for a dot com company based on green values. How strategies can be created collectively.

Title: Transnational Practices Becoming Global Dynamic Capabilities


  • Katja Maria Hydle, IRIS

Abstract: The purpose of this paper is to explore how multi-site collaboration is performed using transnational practices. The aim is to expose how organisations can achieve global dynamic capabilities through the use of transnational practices. The paper is based on practice and dynamic capabilities theorising, while the context is International Professional Service Firms (IPSFs) where several practice based studies have been conducted. The main findings of the paper show that transnational practices are in use to perform necessary service work. Transnational practices are enhanced when specialisations are located at different places and when people use their pre-existing networks. These networks are enabled through structures such as pre-arranged social gathering and training sessions. Transnational practices become strategic when they can be the organisational global dynamic capabilities.

All Sessions in Track C...

Thu: 13:15 – 14:45
Session 26: Aspects of Strategy Work
Thu: 15:15 – 16:45
Session 37: Practices of Collaborative Strategizing
Thu: 17:00 – 18:30
Session 25: Strategic Initiatives, Business Development and Top Management Team
Fri: 10:15 – 11:45
Session 31: Perspectives to Value Creation, Strategic Advantage and Corporate Decline
Fri: 13:15 – 14:45
Session 27: Strategizing for the Future and Global Capability

Strategic Management Society